So, you’ve made the decision to work with an external provider either because you don’t have the resources within to deliver your sales training programme or because you want to bring in some ideas from outside.
Full of enthusiasm you Google the words ‘Sales Training Courses’ and your enthusiasm rapidly drains away as you’re presented with some 130 million pages of information through which to navigate!
Feel like you’re drowning!? Where on earth do you start?
This is the first of a series of blogs which we hope will make the task of buying sales training a little less daunting.
The 6 key stages in selecting a sales training course provider include:
1. What to prepare before you dive in?
2. Public course versus In-Company programmes
3. Course selection – matching delegate’s needs
4. Training provider selection – “the beauty parade”
5. Assessment of quality, measurement of Return on Investment and the all important support – before, during and after your training event.
1. What do you need prepare before you dive in?
In this first blog of the series we focus on stage 1, preparation.
Success comes from selecting a sales training course for the right delegate to attend the right course at the right time in their development.
A little introspection is called for before you look outside and start speaking to providers:
1. Research the details of the people you wish to have trained e.g. age, experience, past training attended both at your organisation and prior to them joining you
2. What prompted this training need? How was it identified? Does the delegate acknowledge the need for the training?
3. What do you and your delegate wish to happen as a result of the sales course?
4. What does success look like? How would you measure the success of the course?
5. How will it be followed up by the delegate’s line manager?
If you’re responsible for selecting sales training courses and training providers, log back on over the coming weeks for further blogs in this series. We’d also love to talk to you about your individual plans so please get in touch by email info@tack.co.uk or call us on 0845 072 0144.
