'Developing Smart Moves' Winning Edge MagazineAudrey Bryce discusses winning strategies for internal salespeople
The internal sales team has varying roles in different organisations, ranging from those who take incoming calls and orders and customer service advisers, to individuals whose focus is proactive and generating new business.
Training and development of such a range of skills can be very challenging. Audrey believes the sales role may not be that obvious but if the team are responsible for up-selling, retaining unhappy customers or motivating dormant accounts to return, these are all valuable sales activities.
Read more about exploiting the full power of the internal sales team for profitable business development and the importance of integrating this team with other sales functions within the business.
Of interest to anyone looking at ways of creating more profitable business development and customer care.
