'New text messaging service from TACK International reinforces training when back in the office' Press Release

Global sales training company TACK International is the first in the world to use text messaging to reinforce learning when delegates return to work. 

The new service, 'TACK Tips', provides regular ‘bite sized’ reminders and advice to help delegates apply what they’ve learned on their sales training programmes once back in the office or the field.

Delegates receive two TACK Tips each week for three months following the course, giving them instant short reminders, wherever they are. 

"Research* showed us that 70% of mobile users now regularly use text messaging.  Because the text tips follow on directly from a delegate’s course and are sent from their trainer, they keep the momentum of their learning moving by regularly re-enforcing and reminding the salesperson about relevant topics they can use everyday,” says Rob Barham, CEO TACK International. 

"Post course coaching is a particular problem for those working in the sales field due to the remote nature of many sales roles. Recent research by TACK** found that 46% of salespeople had never had any coaching in the field by their manager. TACK Tips are a fresh and convenient way of providing more value to our customers and are a novel way of showing how you can ‘learn it today and use it tomorrow’,” says Rob.

*MMA Research 2003

**TACK International Sales Engagement survey 2005

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