'The Way I see It… Honing Telephone Skills' Training Zone Website
Hugh Alford, a senior training consultant at TACK, shares some invaluable practical guidance on honing telephone sales skills.
The impetus for the article was the finding from TACK’s recent ‘Buyers’ Views of Salespeople 2005’ research study that found 69% of buyers rate the quality of telephone communication from salespeople as merely ‘fair to poor’ (see September News & Offers) .
Buyers get bombarded with sales calls, so thorough preparation should ensure the approach is relevant, imaginative, professionally delivered and not an obviously scripted call.
The article goes on to cover:
Of interest to anyone in an internal sales role or field salespeople who needs to improve their success rate of reaching prospects and having productive calls with customers over the telephone.
