Why Sales is the New Marketing

The status of sales is becoming widely recognised by leading business gurus and sales experts as the most business important function within today’s forward thinking organisations.

The conclusions come as a result of new research and thinking by the likes of Tom Peters and organisations such as TACK International, worldwide sales training providers.

The TACK International research* found that senior managers and board directors across the UK are increasingly putting sales at the heart of their organisational planning.  Significant research findings show that:

• 72% of senior management said that the sales team were now the most important function within their organisation
• 66% of senior management stated that more budget would be invested in the sales team
• 79% admitted that, currently, not enough of their staff understand the sales function
• 61% said that it was important to split the sales and marketing function

Tom Peters, in his online ‘Wednesday Edition’ comments:

“I’m on a new campaign.  I am trying to put SALES back on the pedestal it deserves.  In the process I suppose I’m down-grading marketing – and that’s more than okay with me. Of course, I think marketing is incredibly important, but I think it intellectually comes second after sales – and the likes of MBA programs have mostly eliminated sales from the picture.”

As a result of the research, TACK International has created a series of events called the TACK International Symposia Series.  These eight events, spread across the UK in easily accessible locations, are designed for senior managers and board directors and will address the following:

• How to incorporate sales into the wider organisation and at board level
• Getting the best out of your sales team
• How to shift the existing culture to a culture based on sales
• The myths around business systems and what you really need

Drawing on experts such as Dr Patrick Tissington, expert in sales psychology from Aston University, as well as TACK International experts and industry case studies, the Symposia Series will help Sales Directors and Managers in particular put sales at the heart of the organisation.

*Research conducted via the TACK International website amongst senior managers.  Sample = 1,695