'A cut above in the hair today, gone tomorrow world of salons'
The Daily Telegraph – 18th November 2004Robert Miller’s interview with Linton Husbands, the national key account controller for Wella, the hair care company, describes how they successfully combated their competitors by offering hairdressers a business makeover.
He describes the guerrilla tactics that competitors were employing to win business of branded products to salons. Wella’s response was to try and help the salon owners run their businesses more effectively rather than concentrating on closing a deal at any price.
One of the initiatives was a solution designed with TACK that trained the salespeople to be business advisors with the help of a tailored 30 point business audit.
An informative article that will be of interest to marketing and sales, human resources and business managers who are seeking ways of adding value through their employees.
